Excellent post! This is the part that so many brands miss. The only thing I would add is to remember that you’re writing to real people who have pain points outside of the job. So maybe you could also talk about how your product could help them recapture things they’re currently missing out on -- kids’ sporting events, dance recitals, birthdays, etc. -- by enabling to get their job done more quickly.
Excellent post! This is the part that so many brands miss. The only thing I would add is to remember that you’re writing to real people who have pain points outside of the job. So maybe you could also talk about how your product could help them recapture things they’re currently missing out on -- kids’ sporting events, dance recitals, birthdays, etc. -- by enabling to get their job done more quickly.
Couldn't have said it any better Patti!
That's very true.
Thanks for this!!